Reborn as a Noble's Son-Chapter 816 - 772 Tourism Expo

Chapter 816: Chapter 772 Tourism Expo

Chapter 816: Chapter 772 Tourism Expo

“Governor, the schemes above are the overall plan for our province’s participation in the group this time. Additionally, each city has received work assignments for their group preparation efforts. The details regarding the exhibition layout-specific schemes for each city will be arranged by the cities themselves. Furthermore, regarding the leadership in charge of leading the group, you see…”

In the office of Nie Zhenbang within the government building of the provincial party committee and provincial government, Ye Yongtao, the director of the Tourism Bureau, was reporting respectfully.

This time, after the tourist overcharging incident at Jinding Scenic Area, Bashu tourism had faced such a major scandal. The provincial party committee and provincial government held a press conference, where Governor Nie Zhenbang apologized to the public across the country on behalf of the entire province. This matter had startled Ye Yongtao quite a bit.

At this moment, during the fourth Huaxia Tourism (International) Expo, Bashu Province, being a major tourism province and an exhibition participant, left Ye Yongtao, as the director of the Tourism Bureau, no choice but to stiffen his resolve and report to Governor Nie.

Listening to Ye Yongtao’s words, Nie Zhenbang also began to contemplate. Now, with ten days left until the tourism expo in Pingwan Province, it was essential to determine how Bashu Province should promote its tourism at the event.

After pondering for a moment, Nie Zhenbang looked up and said, “Overall, the ideas are quite good. In several aspects, there needs to be some adjustments and attention.”

As Nie Zhenbang finished speaking, Ye Yongtao took out a notebook and a pen from his bag, ready to make notes.

This was a normal practice. When leaders spoke, subordinates had to take notes. This was the embodiment of the leader’s guidance. Nie Zhenbang was well aware of this and spoke calmly, “First, regarding the promotional brochures and flyers for tourism in Bashu Province, it is important to fully consider the overall image and promotion of Bashu tourism. There should be no one-sidedness. A unified approach should be taken across the entire province. Famous attractions must maintain their promotion, while new attractions should follow the principle of being highlighted. Additionally, this time, Bashu tourism’s overall image has suffered a significant blow. The promotional materials should emphasize this point and reflect our serious commitment to Bashu tourism. I believe you could consider developing some slogans as a promise to formally express our province’s determination and attitude to rectify the tourism market.”

Ye Yongtao was somewhat surprised by Nie Zhenbang’s words, yet he couldn’t help but admire Governor Nie. This suggestion was indeed not something they had thought of.

Nie Zhenbang continued, “Moreover, I think since we are participating in the expo, Bashu Province is in need of an overall promotional video.”

Promotional videos, at this time, were still not yet widespread. In later times, after the Good Morning Huaxia segment on the national television, those commercials broadcasted were all city promotional videos.

However, at the moment, promotional videos were still a novel concept, with the idea of a city or province advertising itself seeming somewhat shocking.

Nie Zhenbang then explained, “By a promotional video, I mean using videography to create a short film that showcases the tourism resources, scenic spots, and cultural landscape across the province. It would serve as a window for the outside world to understand Bashu. Regarding this matter, we can have Minister Qin from the Provincial Party Committee’s Propaganda Department dispatch professionals to assist you with the filming. The video should ideally last between twenty minutes to half an hour, covering scenic spots throughout the province. You could adopt aerial photography or other methods. The specialists will undoubtedly have better suggestions when the time comes. I won’t be too involved. However, we are under a tight schedule and must produce a sample within seven days.”

Ye Yongtao nodded. As the director of the Tourism Bureau, he was no fool; he understood what a promotional video meant. To put it bluntly, it was an advertisement, similar to corporate advertising. An enterprise advertises to promote itself, except now, it was the government doing the advertising. Nevertheless, Ye Yongtao believed the impact of an ad would undoubtedly be more effective than mere text. His heart stirred with excitement, knowing that the tourism expo would be an excellent opportunity for Bashu Province to showcase itself.

With this in mind, Ye Yongtao responded, “Governor, please rest assured, with the cooperation from the propaganda department, I guarantee you that we will successfully complete the filming of the promotional video. We will meticulously organize and execute the promotion of Bashu tourism.”

Nie Zhenbang smiled. This was in line with his own style of doing things. Throughout his political career, he certainly had factions, but more often, it was scenarios like the current one that prevailed. In this world, within the system, the most solid relationships were still those based on mutual interests.

Factions were also a form of interest alignment. Not many could catch Nie Zhenbang’s eye. His principle for factions had always been to value quality over quantity. More people were connected through this form of interest.

Following his lead and working earnestly with achievements and merits, that was Nie Zhenbang’s style. It was his method. It was also the fundamental reason why Nie Zhenbang, wherever he governed, always had a group of people supporting him.

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These people were not necessarily his close faction members or trusted inner circle. Some of them had even been resistant to Nie Zhenbang before, but why did they support his work? Because it was not just supporting Nie Zhenbang’s work, but their own as well.

Just like the current plan of Nie Zhenbang, it would be a massive enhancement for Bashu tourism. As the director of the Tourism Bureau, merits were inevitable, and these would become important bargaining chips for his future promotion. Naturally, he would exert his utmost effort.

Nie Zhenbang wasn’t worried about Ye Yongtao not being diligent and nodded promptly, “Regarding this matter, you can just follow that train of thought. As for the issue of which leaders will attend, what does Governor Jianzhang think?”

Pan Jianzhang was the supervising leader, and although he was now counted as one of his own faction, Nie Zhenbang knew very well that sometimes you can’t do everything yourself. On certain occasions, it’s necessary to leave some face for your own people.

Ye Yongtao nodded and said, “Regarding attendance, I have also reported to Vice Governor Pan. His intention is to see what your attitude is.”

Nie Zhenbang was well aware of Pan Jianzhang’s cautious thoughts and nodded immediately, “In that case, I think for this Tourism Expo, Governor Jianzhang and I should lead the team together. The tourism development plan is an important part of our province’s three-year plan. This time, the Tourism Expo is the main event, and we cannot afford to miss it.”

…

In the following days, the entire Tourism Bureau sprang into action. With Nie Zhenbang’s phone call, the Provincial Committee’s Publicity Department also cooperated fully and supported the effort. Qin Linlin was a tactful person and was observant in this regard. Not only did she not create any obstacles, but she also gave her full support.

This was also an excellent opportunity to get closer to Nie Zhenbang. After all, it’s not often that you can be remembered for a good deed without being involved in some interest.

With the vigorous support of the publicity department, the Provincial Broadcasting Bureau immediately drew elite staff from Bashu Television Station. Professional directors and editors worked overnight, and within two days, they had prepared the conceptual framework and planning for the filming of the short film.

They utilized large hot air balloons and airships to film all the province’s 3A level and above scenic spots. They fully showcased the peculiar beauty of Bashu’s landscape and the unique charm of Bashu’s culture.

For the tourism slogan, they formally proposed to “Experience the Culture of Ancient Bashu, Relish in Leisurely Travel.” Although the words didn’t reflect much, the meaning was very clear. Behind the slogan, they even highlighted a solemn promise from the Bashu Provincial People’s Government and Bashu Provincial Tourism Bureau. They announced a tourism supervision hotline for any tourist visiting Bashu. If they encountered issues like forced shopping or fraudulent consumption, they could call the complaint line for a clear response within one working day. This was a solemn promise from Bashu Province.

Inside the Bashu Provincial Party Committee Auditorium, a grand inauguration ceremony for the participating delegations was held. Leaders of participating sub-delegations from all over the province and related staff, as well as the provincial government’s delegation, totalled over three hundred people, all gathered together.

At the meeting, the Provincial Party Secretary Zeng Taiping delivered a congratulatory speech and expressed his wishes for the delegation’s success at the expo.

Afterward, the group went to the airport. Two business charters, with all personnel and publicity materials on board, flew to Pingwan Province.

At the International Convention and Exhibition Center in Feihe City, the capital of Pingwan Province, with the Deputy Chairman of the National People’s Congress in charge of culture and the National Tourism Administration Director, along with Pingwan Provincial Party Secretary Li Xinmin, they all took the stage. With a loud declaration from the Deputy Chairman, the Huaxia Tourism (International) Expo was officially opened.

This expo attracted delegations from various provinces and cities across the country, including the Donggang Special Administrative Region and Treasure Island. At the same time, representatives from travel companies and agencies from over 110 countries worldwide participated in the event.

Bashu Province’s booth was located in the central area of the expo, with the Xueyu Province Delegation on the left and the Chunan Province Delegation on the right.

On the first day of the expo, as soon as Bashu Province’s promotional video was played, it immediately attracted the attention of the event. Bashu Province’s booth became a stunning sight at the expo.

Nie Zhenbang personally visited the site on the first day. Accompanied by Pan Jianzhang and Secretary-General Fang Yuan, he carefully inspected the expo’s situation. At each city’s sub-booth, he also asked the leaders in detail about their exhibition strategies.

Behind him, Li Jupeng came up, approached Nie Zhenbang, and whispered, “Governor, representatives from Donggang’s tourism industry have made a request through Mr. Li, hoping to have the opportunity to meet with you.”

PS: I have been quite preoccupied with some personal matters this month. I will try my best to ensure two updates every day. Please, my brothers and sisters, be understanding. (To be continued. If you like this work, you are welcome to come to Qidian (qidian.com) to cast your recommendation votes and monthly tickets. Your support is my greatest motivation.)